Dressed in
Purpose.
NEHDO Wellness started with a question: why should fashion cost the earth? A decade later, we're still answering it — one garment at a time.
10+
Years of craft
14
Countries served
50K+
Trees planted
200K+
Happy customers
Est.
2016
Fashion that starts with the farmer, not the factory.
NEHDO Wellness was founded in Surat in 2016 by Sidhesh kathrotiya, a textile engineer who grew up watching his grandfather weave khadi. Frustrated by fast fashion's toll on artisan livelihoods and the environment, Arjun set out to build a brand that honoured both.
Today, we work with over 80 independent weavers, tailors, and dyers across India — paying fair wages, using traceable materials, and designing clothes built to outlast trends.
Our Mission
"To make conscious fashion the default choice — beautiful, affordable, and kind to the people and planet behind every thread."
Milestones that shaped us
The First Stitch
NEHDO Wellness was born in a small Surat workshop with a single belief: quality clothing should be accessible to everyone, not just the privileged few.
Faces behind the fabric
A small team with a big conviction — that fashion can be a force for good.
Arjun Mehta
Founder & Creative Director
"Fashion should feel like a second skin — effortless, intentional, yours."
Priya Nair
Head of Sustainability
"Every stitch we make is a promise to the planet we share."
Rohan Desai
Chief Product Officer
"We obsess over details so our customers never have to."
Sneha Kapoor
Brand & Marketing Lead
"Authentic style isn't bought — it's built, one choice at a time."
Our commitment to the planet
Sustainability isn't a marketing line for us — it's the operating system our entire business runs on.
78%
Organic Materials
of our fabrics are certified organic or recycled, sourced from verified ethical suppliers.
2.4M L
Water Saved
saved annually through our low-impact dyeing processes and closed-loop water systems.
2028
Zero Waste Goal
our target year to achieve zero textile waste across all production facilities.
100%
Fair Wages
of our artisans and factory workers earn above living wage — verified by third-party audits.
Every purchase you make directly funds our sustainability initiatives.
Shop Consciously →